SHABAB PROGRAM From ARAB BANK
Relaunching Campaign - Egypt 2022
Relaunching Campaign - Egypt 2022
“SHABAB” is a designed program with multiple benefits that suit Youth lifestyle and accompany them towards the future they aspire, which includes a wide range of banking and non-banking benefits.
Building a new brand identity and Art Direction for SHABAB - Youth program by which targeting GEN Z in terms of look and feel, colors and style.
Final Copy aired August 2022 - Egypt.
Client: Arab Bank - Egypt.
Agency: Memac Ogilvy - Egypt.
Creative Director: Omar El-Moutaz Bel'lah
Art Director: Meral Ahmed
Graphic Designer: Menna El-Moufty
Copy Writing team: Hesham Tarek Mohammed Mongy
Production House: Backstage Pictures
Director: Younes Medhat
DOP: Ahmed Thabet
Photography: Mohamed Osama
